FC Barcelona renews sponsorship deal with Allianz

FC Barcelona has agreed to extend its sponsorship deal with Allianz, which will now become global partner until June 2024. This new deal sees Allianz move from a regional partner to a global partner, thus reinforcing and strengthening its relationship with the club.

To celebrate this new agreement, the Barcelona kit to be worn in the upcoming friendlies against Stuttgart and Red Bull Salzburg will display the company's logo on its left sleeve. These matches are due to be played on 31 July and 4 August, respectively.

This new deal represents a step forward in the strategic alliance between FC Barcelona and Allianz, who have been a club partner for the last ten years. The two entities will now look towards the future with the aim of promoting different projects based on a shared philosophy of trust, self-improvement and mutual support.

Barça and Alliance will now collaborate on activities that revolve around the different pillars that make FC Barcelona 'More than a Club': its commitment to female sport, its determination to help society, its constant search for innovation and its commitment to sporting exellence with a unique style of play. As such, the image rights agreement also extends to Barça Femení and Barça B.

FC Barcelona and Allianz will work alongside the club's Foundation, the Barça Innovation Hub and the Barça Academy on tangible and long-lasting projects that have a real impact on these areas that form part of the Club's identity.