Barça to sell naming rights to Camp Nou for the fight against coronavirus
The announcement was made by the club on Tuesday
Barcelona's board of directors have agreed to sell the naming rights to Camp Nou in order to raise money for the battle against coronavirus.
The club's Foundation has been tasked with finding a sponsor for the 100,000-seater stadium and all the money raised will be used to invest in research projects being carried out in Catalonia and the rest of the world involved in the fight against the effects of COVID-19.
"For this reason, in the next few weeks, the Barça Foundation, through the Club's Commercial Area, will begin the process of finding a sponsor who wishes to acquire the title rights to Camp Nou for a season with the proceeds going to finance research projects and other projects involved in the battle against the effects of COVID-19, both at a local and international level," a statement read.
"Barça are ceding those rights for a name to be put to Camp Nou for the very first time as the title rights are a commercial option that has never been exploited before and had been reserved for the Espai Barça, the transformative project for the Club’s facilities to become the best sporting complex in the world in the centre of a big city like Barcelona and that included the redevelopment of Camp Nou, the building of a new Palau Blaugrana, a Campus Barça and the Estadi Johan Cruyff, which is now being used at the Ciutat Esportiva.
"This ceding of the rights for a season is compatible with the future commercial use of the title rights for Camp Nou to finance the Espai Barça project, as approved by the members in a referendum celebrated in 2014."
Topics with the letter
