FC Barcelona hired the services of the company I3 Ventures, according to the show ‘Què t’hi jugues’ on SER Catalunya, to help protect president Josep Maria Bartomeu's reputation and damage the image of other people and entities related to the club.
The report explains that I3 Ventures administer a number of accounts on Facebook and Twitter that have published posts with the objective of attacking players such as Lionel Messi and Gerard Pique.
They have also published content critical in nature of club legends Pep Guardiola, Xavi Hernandez and Carles Puyol, as well as potential club presidents Victor Font, Joan Laporta and Agusti Benedito.
Here are some examples of the posts:
�� Alguns exemples de publicacions d'aquests comptes "no oficials" de l'empresa amb què treballa el Barça per generar opinió a les xarxes: pic.twitter.com/RnBKp3hyuB— Què T'hi Jugues (@QueThiJugues) February 17, 2020