Mediapro president Jaume Roures says La Liga will not be the same this season, with fans set to miss out on watching games until 2021.
"La Liga won't be like before. I think we will start 2021 without fans in the stands. Football will not be the same, but neither will be the cinema, nor walking in the street, nor concerts, nor restaurants," he told on Onda Cero.
In terms of how it is broadcast, they are looking at finding a way to make goals more exciting - like when fans are there. "With stadiums closed to fans I don't think we can replace the atmosphere, but we will have to do something in the stands, virtual. Until there is a vaccine, it's hard for fans to go to the stadiums."