In the motel Fantasia de La Serena, where the local community is Argentine, they are giving away drinks and discounts for every goal that Messi scores in the tournament.
Copa America has turned into a focal point for tourism in Chile, with business trying to make the most of the tournament in terms of promoting their services to fans of different countries.
The latest promotion to be used is that of motel La Serena, a place which focuses on the Argentina national team, which is offering free drinks and discounts to those who go there.
The Motel Fantasia offers free drinks for every goal from Messi during the Copa America, and also special offers for every Argentina win.
"Every Argentine fan can enjoy the benefits of their national team scoring," said Joselyn Lizana, owner of Motel Fantasia to website Todo Pasion.
Another promotional offer, although harder to win, is the giveaway of an official Argentina shirt to one person who books in at the motel.