The Barcelona and Spotify alliance begins in earnest

The Barcelona and Spotify alliance begins in earnest

| sport

Camp Nou looked good with the new design on the front and players sporting the new kit

Barcelona and Spotify have begun their commercial alliance in earnest. From today, Spotify are Barcelona’s official ‘main partner’ for the next four seasons. Their name is on the shirt and now on the outside of Camp Nou. A Spotify delegation will be in town this week, led by Marc Hazan, visiting the club’s installations.

The music streaming company will have some presence inside the stadium too, with their logo on the benches and in other places. Once the stadium is remodelled there will be other places to advertise too.

Spotify will also have a key role in the club’s audio-visual content on social media in the months to come.

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