Official! Barcelona and Spotify announce new sponsorship deal

Barcelona have finally officially announced their deal with Spotify for the music streaming company to become the team’s main shirt sponsor, and also name the stadium the Spotify Camp Nou.

“FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner,” wrote Barcelona in a statement.

“The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and for the next four seasons. Spotify will also sponsor the training shirts beginning in the 2022/23 season for the next three seasons. 

“Spotify and FC Barcelona will be working together to create opportunities for the iconic shirt to become a space that can celebrate artists from across the world. As part of the collaboration, for the very first time in the Club’s history, the Stadium will be rebranded as Spotify Camp Nou. 

“The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans.

“The long-term agreement for the stadium’s title rights, begins in July 2022 and will continue over the ambitious redevelopment of the Camp Nou site, as part of the Espai Barça project which will transform the Club’s facilities and environment into a world-class, new integrated Barça entertainment experience open to the city.”