FC Barcelona get the better of Real Madrid on social media


FC Barcelona have accrued another win over Real Madrid. This time not on the pitch, but on social media. Barça have overtaken their rivals once again. 

It appears that Barcelona and Real Madrid are the most popular Spanish brands on social media, with 172 million and 166 million followers respectively, according to a study by SocialScene. 

The report analyses social media and is dedicated to determining the world’s most influential brands. 

Both Barça and Madrid are the most followed brands, ahead of companies such as Zara, Mango and Bershka. 

Here is the ranking of Spanish brands: 

FC Barcelona: 172.992.696 followers

Real Madrid: 166.806.340 followers

Zara: 39.871.087 followers

Mango: 16.770.736 followers

Bershka: 13.176.354 followers

Pull&Bear: 8.222.118 followers

Stradivarius: 6.961. 761 followers

Desigual: 6.862.414 followers

Chupa Chups: 6.639.619 followers

Privalia: 5.727.447 followers  

On a worldwide level, however, Barcelona are knocked into second place, beaten only by Facebook, while Real Madrid dropped to fourth, behind Nike. 

Here is the ranking of worldwide brands: 

Facebook: 191.291.686 followers

FC Barcelona: 172.992.696 followers

Nike: 169.729.215 followers

Real Madrid: 166.806.340 followers

Coca Cola: 105.367.191 followers

Manchester United: 95.330.364 followers

Victoria's Secret: 85.017.235 followers

Twitter: 73.209.253 followers

McDonald's: 72.908.168 followers

Disney: 63.294.417 followers

In another part of the study, Madrid do get the better of Barcelona. They pip the Catalan club when it comes to unique Spanish fans.

Here’s the ranking: 

Real Madrid: 2.547.152 followers

FC Barcelona: 2.329.786 followers

Decathlon España: 2.197.817 followers




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