Barcelona's bumper Spotify Camp Nou crowds are increasing revenue

Attendance numbers are back up at Spotify Camp Nou this season. The excitement generated around Xavi's Barcelona side, the removal of restrictions brought in during the pandemic and good results have brought people back to the stadium. The bigger the crowds, as well, the more money Barça bring in.

The crowds this season have been 81,104 vs. Rayo Vallecano, 83,972 against Valladolid, 85,073 against Elche and 77,411in the Champions League game vs. Viktoria Plzen.

The total attendance in the four competitive games this season is 327,560, an average of 81,890 per game, which is an increase of 19% in respect to the last season without any restrictions, which was 2018-19.

That year, 274,765 fans attended the first four matches to see Ernesto Valverde's side at the time take on Alavés (52,356), Huesca (72,892) and Girona (76,055) in LaLiga, with the Champuons League game vs. PSV Eindhoven drawing 73.462 people.

Barça said Friday: "These good figures confirm both the appeal of Xavi’s 2022/23 version of Barça and the effectiveness of new sales strategies -- with a policy including promotions and discounts of up to 50% on the total price to make it more affordable for residents (of Catalonia) and non-season ticket holder members - and the online content and marketing campaigns.

"The policy’s success also comes from the commitment to help non-season ticket holder members attend. Extending the exclusive early purchase period for this group from 24 to 72 hours is part of this initiative. For most games this season, the Club will reserve groups of seats at fixed affordable prices for those members. The discount is 50% on the total price and they are not subject to demand-based price variation during the sales process, as occurs with other tickets.

"Average revenue from the first three LaLiga games is up 18% on the 2018/19 season, and by 9% when including the Champions League game. Although reducing ticket prices is a factor, this sales policy focused on bringing more fans to Spotify Camp Nou has managed to increase revenue compared 2018/19, which the club started as LaLiga champions with Leo Messi still in the team, and when tourism levels were much higher.

"Looking back to the Joan Gamper Trophy, played at the Spotify Camp Nou on 7 August against Pumas, revenue was up 4% on the pre-pandemic season when Boca Juniors were the visitors. Not included in the season ticket, attendance at this year’s Gamper was 83,021, the majority of which were local fans, with prices cheaper than in the 2018/19 season Gamper trophy, which was watched by 56,826."